Browsers had been receiving major updates annually at best before Chrome. One feature that proved to be a game-changer was the six-week rapid-release cycle. Google wound up challenging assumptions in all four of those areas, and in the process built a browser with phenomenal reach. Chrome's initial emphasis on speed and simplicity rarely wavered, and was soon joined by a focus on stability and security. The market share shift came about because Google was able to develop a browser that lived up to its hype. Fast and simple were good selling points, but people also wanted a browser that wasn't going to crash on them, and that could be at least somewhat extensible. It shed nearly two-thirds of its initial market share before the end of 2008. "For us the underlying platform was the browser, and having a say there was very important."Ĭhrome's big selling point was its speed, but that wasn't enough to sell it initially. "We realized that for us to really drive applications, you need a great platform underneath, and in some cases deep integration with the hardware underneath," said Pichai. Google said that Chrome's focus was on speed and simplicity, and it worked. People were excited, and ready for something new in the browser world. Chrome rocketed to more than 1 percent of the market just a day after its release, according to some reports. While Firefox had spent years slowly chipping away at IE's dominance, few people outside of Google expected Chrome to be a viable competitor.
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